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Today, as the nation's population is becoming more and more diverse, it is imperative for students to learn how to effectively grow businesses that serve a variety of customers, are owned by people from a broad range of backgrounds, and are inclusive in their employment practices. Multicultural Marketing and Business Consulting has been developed over a 15-year period to guide learning as students complete complex projects with a variety of small businesses, with an emphasis on solving marketing and management problems in culturally diverse and rapidly changing business environments. In project-based courses, students also learn valuable consulting and business assistance skills. The book provides strategies, techniques, and tools for meeting the unique challenges faced by entrepreneurs who are Latino, Asian/Pacific Islander, African American, and from other culturally diverse and underrepresented groups.

Mastering the Case Interview (8th edition) offers detailed advice on how to ace the case interview. It outlines the key interview principles, provides practical tips on writing your résumé and carrying out the personal experience interview, and identifies strategies for mastering the case analysis. It offers an overview of five most common types of cases, outlines a framework for approaching each type of case, and provides an extended array of interview examples that includes 20 sample case discussions and 200 practice questions.

264 pages. 9.00x6.00x0.60 inches. In Stock.

"Troy Waugh—'the rainmakers' rainmaker'—has provided a well-designed blueprint for selling professional services that skillfully draws upon his more than thirty years in the field. This practical, highly focused guide to the selling process can help our firms achieve sales successes measured not only by effort but also by bottom-line results."—Howard B. Allenberg, vice chairman and CIO, BDO Seidman, LLP Finally, peerless focus on how to break into all aspects of the selling process and the currents of relationship and buyer development. Learn how to build your personal and firm business more successfully. Covers the process of relationship and buyer development. Provides proven strategies from hundreds of the world's successful firms. Order your copy today!

To keep your competitive edge in the marketplace, you must find practical and inexpensive ways to retain the clients you have, develop new clients, and increase your bottom line. Marketing Your Consulting Services is a complete how-to guide that will help you develop and implement a dynamic marketing plan that will make your consulting business more visible to clients and more competitive in the marketplace. Written by Elaine Biech—one of the foremost experts in the field of consulting—this practical and easy-to-use resource includes useful guidance, practical ideas, special consulting considerations, and creative tips. Marketing Your Consulting Services is filled with the information you need to help you: Develop a successful marketing plan Understand the marketing ins and outs of a small consulting firm Find new clients Get your clients to refer you to other clients Implement inexpensive and effective marketing tools Develop creative marketing ideas Retain the clients you have today Biech urges you to develop a "market all the time" attitude, and to help you get started, she recommends hundreds of ideas that can be easily implemented. In addition, the book's "Fast Fourteen To Do Today" are suggestions you can put immediately into practice to help jump-start your business. Written to be a hands-on resource, Marketing Your Consulting Services also includes Quick tips throughout each chapter for easy reference. Marketing Your Consulting Services offers you the practical tools and helpful suggestions necessary to market and sell your consulting services. It includes everything a consultant needs to know about marketing to be—and stay—successful.

218 pages. 11.00x8.50x0.55 inches. In Stock.

Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

Buy with confidence! Book is in new, never-used condition 0.75

What will this book do for you? -Have you ever wondered whether the average person can really make it big in network marketing? -Have the secrets to success in network marketing always been a mystery to you? -Have you given up on your dream lifestyle because it just seems too difficult or too far out of reach? Beach Money shows you that the freedom you desire is closer than you have ever imagined. Jordan's stories will inspire you to see the possibilities that are well within your reach.

Libro Original, Libro de Provecho para la Vida y Los Negocios

Offers advice on building a successful network marketing business, including tips on finding prospects, evaluating companies, and giving powerful presentations

This is a how-to book for anyone who wants to become a truly excellent listener. What makes this book special is that it gives you a clear and simple how-to model for listening. No other book we know of spells it out this clearly. Steve Shapiro writes in an entertaining, easy-to-read style, peppered with personal stories to illustrate the power and pitfalls of listening. You can read this 50-page book in an hour and benefit from healthier relationships for a lifetime.

This is the most current edition of Raising a Giant. In this book the author tells of his rise to the top and how the internet may affect the industry in the years ahead. You get everything the previous editions had plus some powerful information to move ahead... if you enjoyed one of the previous editions this one will astound you even more!

Our goal with this book is to demystify the network marketing and essential oil business, as well as to provide a foundation and structure on which a thriving business can be built. We’re often asked HOW to be successful; people say, “Just tell me what to do, and I’ll do it!” The truth is, success in this business is based on some simple principles and activities. We’ve identified five crucial building blocks that EVERY leader MUST do regularly. What are those building blocks, those principles? They’re the 5 Pillars: Share, Follow-Up, Educate, Serve, and Build! These pillars are the foundation and support upon which a healthy, thriving business is built. When you use these 5 Pillars on a regular basis, your business will start to move, gain momentum, and become an engine that won’t stop!

The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Fenton and Waltz, authors of the best-selling book, Go for No! and Ray Higdon, founder of one of the fastest growing network marketing training companies today, have teamed up to create the perfect companion to the original Go for No! book.This book takes a journey through go for no philosophies and strategies and expands them into greater detail while applying Ray Higdon's expertise on each subject. Dealing with rejection in network marketing, selling in network marketing, and creating the right mindset to be successful in network marketing are just a few of the topics. Plus, there are 17 Go for No! inspiring stories featuring today's top leaders, experts, and earners in the profession and a ten-point plan at the end to put the ideas into action immediately.

This is the most current edition of Raising a Giant. In this book the author tells of his rise to the top and how the internet may affect the industry in the years ahead. You get everything the previous editions had plus some powerful information to move ahead... if you enjoyed one of the previous editions this one will astound you even more!

Afraid of closing? That is an understatement. I used to talk with prospects on and on and on, afraid to close. I thought if I kept the conversation going long enough, they would eventually volunteer their "yes" decision. Of course, that never happened. So, in my lifelong quest to avoid rejection, I had to find new and effective closes that work. Here are 46 years' worth of our best closes. All of these closes are kind and comfortable for prospects, and rejection-free for us. Here are just a few of the closes you will learn and love: * The million-dollar close. * Managing the decision-making funnel. * Having prospects close themselves. * Removing risk and uncertainty. * Making objection-solving easy in seconds. * And of course, many strategies to quickly remove the “I need to think it over” objection. Old-school closing is old news. In today's world, prospects are over-exposed to marketing and are sales-resistant. Use these closes to help our prospects move forward and say “yes” to our offers. Not every close is perfect for every prospect. We want a variety of closes. Let’s choose which close is best for our prospects, and most natural for us. Never be afraid of closing again. In fact, we will look forward to closing. Happy times ahead! Scroll up now and get your copy!

One of the top social media thought leaders shares her secrets to expanding your business through relationshipsPeople have always done business with people they know, like, and trust. That's the essence of "relationship marketing." Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. This book helps businesspeople and marketers master this crucial new skill set. Relationship marketing specialist Mari Smith outlines a step-by-step plan for building a sizable, loyal network comprised of quality relationships that garner leads, publicity, sales, and more.If you're a businessman or businesswoman feeling the pressure to shift your approach to using social media marketing, to better understand the new soft skills required for success on the social web, and to improve your own leadership and relationship skills through emotional and social intelligence, this book is for you.Outlines how to become a significant "center of influence" for your customers and prospectsExplains the unspoken rules of online etiquette--and the common "turnoffs" that drive customers and potential partners awayDetails the unique cultures of Facebook, Twitter, and other popular online platformsShows exactly what to automate and delegate to build your social media persona, yet still retain the personal touchEven if you currently have zero presence online, this book will help you see measurable results in a short time.

You've Dreamed About It! Now, This Book Shows You How to Do It!Today's most successful entrepreneurs have realized the unlimited potential of network marketing and are making their dreams come true, free from the confines of yesterday's business model. Avon, Amway, Tupperware, Mary Kay and Watkins — all pioneers in the direct-selling industry, now household names — provide hundreds of years of combined experience from which to learn. This book will teach you the formula to successfully launch or enhance your enterprise. Angela Moore shows you step-by-step how to: ·Define your business goals ·Choose and launch the products that will give you the best chance for success ·Start the recruiting process and give your distributors tools and support they need to succeed ·Keep your organization running smoothly, successfully, and profitablyAre you ready to be included in the billion-dollar success stories of the MLM industry? "Angela Moore does a masterful job . . . clear, concise, and well thought out. A must read for anyone entertaining the idea of forming their own network marketing company."— Ridgely Goldsborough, president, Upline magazine "Finally! A credible guide to the corporate side of the network marketing industry. Building a Successful Network Marketing Company is at the head of my client required reading list."— Doug Cloward, president, Salesforce Development Services "This book is an invaluable tool for entrepreneurs looking to start a network marketing company, a handy reference for those wanting to know more about the industry, and a stimulating refresher for the experienced network marketing business executive."— Lowell Selvin, chairman and CEO, Arbonne International